2018 Flashback: Most Wanted Jobs in Indonesia
Observing industry movements can be done by reading the most needed job changes. Then, do you know what professions are most needed in 2018? What professions are most eyed by Indonesians? At the end of 2018, Parrish & Co. has put together a list of what professions are most in demand in general and the most eyed by Indonesians over the past year.
Most Hunted Jobs
Reporting from the MPSSOFT Blog, in 2018 companies most often look for:
1.Search Engine Optimization Specialist (SEO Specialist)
In the digital era, search engines such as Google, Bing and Yahoo are increasingly being relied upon in everyday life. According to internetlivestats.com, Google processes as many as 40,000 searches per second (3.5 billion searches per day). As a result, companies are competing to get to the top of the search results page and gain exposure.
Search Engine Optimization is the key to increasing the volume and quality of traffic or visits to a company’s website. Sites are optimized according to how search engines or algorithms work. Not many people are experts in optimizing company sites so that company sites or products are in the main search engine positions. So this job is highly sought after by various companies. In fact, companies don’t hesitate to give big salaries starting from 10 million or even more.
2. Digital Marketer (Digital Marketing Specialist)
Still from the digital world, digital marketers are also being intensively sought by companies. Digital marketing demands mastery of a wide range of technical skills. A digital marketing specialist must master Search Engine Optimization (SEO) techniques, copywriting and also marketing through social media. Fortunately, face-to-face and online (online) courses are mushrooming, along with the growing awareness of the importance of digital marketing,
Visual content has an important role in communication. Humans remember 80% of what they see and do. Images are processed 60,000 times faster than words. Video content is also increasingly loved. It is not surprising that the demand for creative designers is high. Many companies are looking for a creative designer because they need an attractive visual form in every promotion or product they have.
4. Site Developer (Web Developer)
A web developer is highly sought after by both IT-based companies or startups as well as companies in general. The company does not want to lose the opportunity to communicate with its audience which is increasingly mastering the internet. Regarding salary, working as a web developer is a very promising job.
5. Data Scientist
Data scientists are tasked with utilizing millions of internet user data to be used as a useful marketing strategy for companies. This work is very important in companies, especially those that apply artificial intelligence technology. With data scientists, companies can determine which strategy is right for their products.
6. Social Media Specialist
The use of social media is not only controlled by the millennial generation, the older generation also has social media accounts. Social media has become a big part of interacting. Of course, the large number of social media users is an opportunity for experts who master how marketing techniques through social media are needed.
The Most Interested Jobs by Indonesians
In the previous section, we discussed jobs with high demand. However, it is also interesting to see what the Indonesian labor force is actually looking for. Apparently, the attraction of working in state institutions or becoming a Civil Servant (PNS) is still strong in our society. This is proven by the millions of applicants who are willing to fight through a rigorous selection process.
The Head of the Public Relations Bureau of the State Personnel Agency (BKN) Muhammad Ridwan, as quoted by kompas.com, revealed that there were 4,436,694 applicants in 2018. This number increased from the number of Candidates for Civil Servants (CPNS) in 2017 which reached 2,433,656 people .
The popularity of civil servants among Indonesians is also evident in Google Trends, which displays topics that are relatively the most searched for on Google. PNS and CPNS respectively appear in the 7th and 11th most popular rankings in job search topics over the past 12 months.
(google trends image)
The National Civil Service Candidates held simultaneously cover various jobs and work units. Based on data from the Ministry of State Apparatus Empowerment and Bureaucratic Reform (Kemenpan RB), five ministries named the agencies most in demand by CPNS applicants, namely:
1. Ministry of Law and Human Rights (487,071 applicants: 2000 formations)
2. Ministry of Religion with (265,264 applicants: 7,175 formations)
3. Ministry of Research, Technology and Higher Education, (62,593 applicants: 9,692 formations).
4. Attorney General’s Office (50,823 applicants: 896 formations)
5. Ministry of Transportation (37,717 applicants:: 934 formations)
Why are CPNS so in demand?
There are several reasons that motivate people to apply to become civil servants, among others, this profession is considered “comfortable”. Have a large and fixed salary, plus, still get benefits every month when you retire. From the level of difficulty, the work of civil servants is considered easy and administrative in nature. Another factor that attracts some people to apply is a business trip or placement where you can travel around Indonesia. University of Indonesia psychologist Ivan Sujana revealed that encouragement from father or mother is also the reason why civil servant positions still attract young people.
Self Development Wherever We Work
The government and the private sector have their respective roles. Whatever the job, if we do it wholeheartedly and continue to hone skills that are relevant to the times, we will definitely achieve success. Civil servants, entrepreneurs, and private employees are choices that can be taken according to each individual.