Area Sales Manager – Multinational Wine and Spirits Company

Area Sales Manager
Posted 5 years ago

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Job Summary:
This position provides comprehensive implementation and administration of marketing, field activities and workings which includes: promotion, outlet relationship, pouring/promotion contract, market and field observation, etc.

Key Responsibilities and Job-Related Characteristics:
• Focus on core brands Chivas Regal (12/18/RS), Martell (VSOP/CB/XO), Absolut, and wines (JC/WE) and develop aggressively on secondary brands: pouring spirits (Ballantines, Seagram’s Gin, Beefeater, Havana Club, Tequila Olmeca, Wyborowa Vodka, Passport, etc.) and other wines/champagne.
• Implementation of brand activations for targeted brands within his/her sector.
• In charge for field activities related to product/brand distribution such as: monitor
distribution (i.e. listing) of PR brands, check/monitor GMA, update/monitor outlets’ selling prices.
• To conduct preliminary discussion/negotiation with outlet for pouring/promotional contract and to finalize it together with Field Manager/Management.
• To perform discussion for implementation on promotion programs with outlets. Control and monitor of the promotion implementation including premiums, depletion, etc.
• To supervise Promotion Girls (SPG) and promoters in each respected sector/outlets (if any) including monitor on time/work discipline, selling skills, volume, effectiveness and efficiency of each individual, etc.
• Relationship building with trades/all outlets in each respective sector to ensure strong
relationship with trades. This includes: spending time with trade people, regular
night/market visits, PR to trades, etc.
• Observe and collect market data intelligence such as: collect data, observe/ analyze
overall market in each sector, observe monitor competitor movement (on depletion,
trade/ promotional activities), identify potential opportunity and threat to PR brands and
cope with market environment, collect inputs on promotional activities from trades/
consumers, outlet update, price index etc.
• Strong coordination with marketing department for brand related aspects including
brand logo, brand guidelines, TVC, print-ad, brand images, brand compass, global brand strategy, merchandising guidelines, etc.
• Monthly reporting (Activities, competition, Promotion, Outlet data base, list of outlet contracts, etc.)
• To handle and administer for the marketing related events for each respective sector (outlet responsibility) such as: seminars, tasting, pairing dinners, etc.
• Ensure full compliance with PR Indonesia operation and Group code of business conduct policy.
• Other tasks to be assigned by direct supervisor/management.

Knowledge and Skills Requirements:
• Possess a Diploma in Marketing (or General/Engineering) Studies or its equivalent
• Well organized; able to manage multiple tasks and prioritize accordingly
• Ability to work independently and as a team-member; self-starter
• Highly motivated, proactive
• Excellent comprehension and analytical skills
• Excellent interpersonal skills and ability to work under pressure
• Willingness to do regular night/market visits.
• Competency in spoken and written English

Functional Capabilities Requirements:
• Market & Competitive Awareness
• Company & Product Knowledge
• Account Planning & Management
• Negotiation Akills
• Operational Policy & Procedure
• Merchandising Knowledge & Skills
• Financial Knowledge and Analysis (basic)
• Consumer & Customer Focus
• Competitor Focus
• Trade Marketing

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Job Features

Job CategoryMultinational Wine And Spirits Company

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